The artwork brings together the bands, symbols and moments that defined a generation. The Who. The Jam. The Rolling Stones. Mod culture. British icons. Street attitude. Protest. Humour. Music. Everything collides into one unapologetic celebration of the culture that raised me.

Years later, this original artwork has become the first art collection within the Emporium of Attitude.

These aren't reproductions of a trend. They're wearable chapters from an ongoing story. Every design begins as an original piece of art before finding a second life on clothing, creating a bridge between the studio wall and the street.

This collection celebrates where it all began—and proves that art doesn't have to stay in a gallery. It can be worn, lived in, travelled with and become part of somebody else's story.

The first exhibition. The first collection. The beginning of the Emporium.